“Design is not just what it looks like and feels like.
Design is how it works.”
— STEVE JOBS
In the world of web and mobile, there are only a few that have the ability to work between the right and left-brain. As the daughter of a fine artist and electrical engineer, Genevieve has just the right mix of quirkiness, creativity, insight and problem solving skills necessary to excel in communicating abstract, complex concepts, translating them into effective visual metaphors. In other words, she’s a kick ass designer!

Whether UX or UI, her approach to design focuses on defining and empathizing with
the user, first and foremost. This means considering details about the user, such as lifestyle, habits and music preferences; and processing them through color psychology, form and space in order to create the most ideal environment for the user to meet the client’s hopes and expectations.
Outside of work, Genevieve sings, writes, plays guitar, hikes, and shoots photography.
“Happiness lies in the joy of achievement and the thrill of creative effort. ”
— FRANKLIN D. ROOSEVELT
PORTFOLIO
“If you have no critics you'll likely have no success.”
— MALCOLM X
SKILL SET
VISUAL
DESIGN
ANIMATION
MOBILE/WEB
APP DESIGN
ADOBE
CS/CC
PROJECT
PLANNING
ILLUSTRATION
HTML/CSS
JAVASCRIPT
X-CODE
Development
Project Planning
Design
EDUCATION
RECENT CLIENTS
Academy of Art University
Art Institute (AS)
DeAnza College
Otis Parsons
Cañada College
UCSC Extension
Graphic Design
Web and Interactive Design
Animation/Philosophy/Music
Fashion Design
Design/Pattern Making
Film Documentary
Nuvolex ‐ February 2015 ‐ present
User Interface Design and Visual Design: User Personna Research, Wireframes, Mock-ups, Create Pattern Libraries, Annotate Mock-ups with CSS properties
RampRate ‐ Feb 2014 ‐ March 2015
Visual/UX/UI Design for web app, including Art Direction, Wireframing, Flowcharts, HTML/CSS QA, Animation, Illustration, Icon and Dashboard Design
Rixty ‐ Nov 2013 ‐ December 2014
Visual Design, Wireframing and Front-end Development (HTML/CSS/JavaScript)
See full resume below for complete history
“A designer knows he has achieved perfection
not when there is nothing left to add, but when
there is nothing left to take away.
— ANTOINE DE SAINT‐EXUPERY
Genevieve Primavera
San Jose | San Francisco | Berkeley | Santa Cruz