genevieve primavera
…apothecary of communication design…
creative director
for web, print, and interactive media

experience

Past clients have included:
FastModel Technologies
(serving the NBA, WNBA, and basketball industry)
Alliance Physical Therapy
BACR (Bay Area Community Resources)
Cabrillo College
UCSC Genomics Institute
Treehouse Childhood Cancer Initiative
Stanford University
Hot Chalk
Nuvolex
RampRate
Rixty
Rearden Commerce

the sites

Web Design & Development

1
UCSC
Computational Genomics Lab
Case Study
 Creative Direction
UX, UI and Visual Design
2
UCSC BD2K
Summer Diversity Program
Case Study
 Creative Direction
UX, UI and Visual Design
3
UCSC
Treehouse
Childhood Cancer
Initiative
Live Website
Creative Direction
UX, UI and Visual Design
4
Be Natural Music
Santa Cruz
Live Website
UX, UI, Visual Design
Information Architecture
Bay Area Community Resources
BACR
Bay Area Community Resources
Creative Direction UI/UX
Western Academy Support and Training Center Cisco Academies
WASTC Cisco Academies
Creative Direction UI/UX
1
BitNavi
Creative Direction, Branding, Market Strategy
1
Cellista
UX and UI Design, Squarrespace Development
Alliance Physical Therapy Santa Cruz
Alliance Physical Therapy
Santa Cruz
Creative Direction
Visual Rebranding
Web Design
Photography

applications

Desktop & iOS Applications UX and UI Design

1
Nuvolex
User Interface Design,
including Icon Design
2
RampRate
User Interface Design,
Architectural Design, Icon Design,
and Illustration, Animation
3
Trissant
User Interface Design,
User Experience Design,
Icon Design
4
Brothy
Logo Design, User Interface Design,
Visual Branding
5
Witlee
User Interface Design,
User Experience Design,
Visual Branding, Logo Design,
Icon Design
6
HotChalk
User Interface Design,
User Experience Design
1
Carlisle
User Interface Design
Icon and Infographic Design
Presentation Design
2
Beelin
Logo Design,
User Experience Design,
User Interface Design
Hackathon Winner
3
OmNom
Logo Design, User Experience Design,
User Interface Design
Project Plan Creation