UCSC Computational Genomics Lab
design & dev
At the beginning of this project, the UCSC Computational Genomics Lab consisted of a single page on the Genomics Institute flagship site. CGL very much needed a place for future advocates and donors to go. Finding them was a challenge. Figuring out exactly what it is they do was also a challenge. There was a message to get across – a story to tell.
The first step was interviewing and working with the marketing director of the Genomics Institute to get a clear picture of whom their audience is, and what the goals of the site are. After that, interviews were conducted with the CGL team to assess what they wanted to show, and what their priorities are.